This policy explains what personal information Lightning Armory collects through lightningarmory.com, how we use it, who we share it with, and the choices you have. We do not sell your personal information.

Effective date: November 1, 2026

Who we are

Lightning Armory is a business name of ARMRGoods, LLC, a 07 FFL in Bastrop, Texas. Questions about this policy can be sent to webcontact@lightningarmory.com or 512.838.3400.

What we collect

Account and order details: your name, billing and shipping addresses, email, phone number, what you ordered, and the options and notes you give us (such as firearm make and model, colors, and artwork).
FFL transfer details: information about the firearm or item being shipped to us, the shipper, and tracking numbers, plus the photo of your Texas driver license or ID, and your Texas License to Carry if you upload one.
Records required by law: when you pick up a firearm, federal law requires us to complete ATF Form 4473, run a background check (unless you present a valid Texas License to Carry), and record the transfer in our acquisition and disposition records.
Payment details: card payments are processed by our payment processor, Fortis. Your full card number goes to Fortis and is not stored on our website.
Marketing sign-ups: if you sign up for our first-order offer, your email, mobile number, and first name, along with a record of your consent (the wording you agreed to, the date and time, and your IP address).
Messages: anything you send us by email, phone, text, WhatsApp, or a form on this website.
Technical information: your IP address, browser and device type, the pages you visit, and how you arrived at our website, collected through cookies and similar tools (see below).

How we use it

To process your orders and payments, ship your items, and do the work you ordered.
To process FFL transfers and meet our legal obligations as a federal firearms licensee.
To contact you about your order, your account, and your questions.
To send offers and news by email or text, only if you opted in.
To calculate sales tax, prevent fraud and spam, keep the website secure, and understand how the website is used so we can improve it.

Your ID photos

ID photos uploaded with an FFL transfer are stored privately, outside the public part of our website, and can be viewed only by Lightning Armory staff. They are used only to process your transfer. We delete them automatically 30 days after your order is completed or cancelled. Uploads from orders that are never placed are deleted after 3 days. You still need to bring your ID to pickup.

Texts and emails

We send marketing texts and emails only if you opted in. Consent is not a condition of purchase.
Text message frequency varies, and message and data rates may apply. Reply STOP to stop texts at any time, or HELP for help.
Every marketing email has an unsubscribe link.
We do not sell or share your mobile number or text message consent with anyone for their own marketing.
Order and account messages (such as order confirmations) are sent even if you do not opt in to marketing.

Who we share it with

We share personal information only as needed to run our business:

Payment processing: Fortis, to process card payments.
Shipping: UPS, to create shipping labels and deliver your items.
Sales tax: WooCommerce Tax, which receives your address to calculate tax at checkout.
Website and email providers: our web host (Namecheap), WordPress and WooCommerce services, our email provider (Microsoft 365), and our spam and security tools (Akismet and Loginizer).
Analytics and advertising measurement: Google (Google Analytics and Google for WooCommerce), which receives technical information about your visit.
Government and law enforcement: the FBI’s NICS background check system for firearm transfers, the ATF, and others when required by law, such as during an ATF inspection or in response to a valid legal request.
Business transfers: a buyer or successor if our business is sold or reorganized, subject to this policy and to federal firearms record rules.

Cookies and similar tools

Needed for the website to work: cookies that keep your cart, keep you logged in, and protect checkout.
Your choices on this device: your light or dark theme, your age confirmation (remembered for 30 days), and whether you closed our offer popup. These stay in your browser and are not sent to us.
Analytics and advertising measurement: Google cookies that show us how visitors use the website and measure our ads. You can limit these in your browser settings or with Google’s opt-out tools.

How long we keep it

ATF Form 4473 and our acquisition and disposition records are kept for as long as federal law requires.
Order and payment records are kept as long as needed for tax, accounting, and legal purposes.
ID photos are deleted 30 days after your order is completed or cancelled, as described above.
Marketing contact details are kept until you unsubscribe or ask us to delete them. We keep a record of your consent and of your opt-out.

How we protect it

Our website uses an encrypted (HTTPS) connection, card payments are handled by Fortis, ID photos are stored outside the public part of the website, and staff access is limited and password-protected. No method of storing or sending information is completely secure, but we work to protect your information.

Your choices

You can review and update your account details on your My account page. To ask for a copy of your information, a correction, or deletion, email webcontact@lightningarmory.com. We will respond within the time required by law. Some records, such as ATF Form 4473 and our acquisition and disposition records, cannot be changed or deleted because federal law requires us to keep them.

Age requirement

This website is intended only for adults 18 and older. We do not knowingly collect information from anyone under 18.

Changes to this policy

We may update this policy as our business and website change. The effective date at the top shows when it was last updated.

Privacy Policy